Six Companies.
Three Exits.
One Thread.

Vitastik is where it all begins. A vitamin inhaler that nobody had heard of at the time. The idea: don't swallow your vitamins — inhale them. It sounds crazy, maybe it was. But it worked.

What I learned there shaped me more than any lecture: how to make a product visible without an existing audience. We deployed influencers strategically, long before "influencer marketing" appeared in German marketing budgets. TV commercials, celebrity events, press releases. Consistent, loud, with very little money.

The company was sold.

FLSK is the company that put me on the national map. We reimagined the thermos bottle: minimalism, feel, design. A bottle you don't buy because you're thirsty — you buy it because you want it.

The start was improvised. Our first "photo studio" was a room with white foil as a backdrop. We built the first trade show stands ourselves. The moment the first container of goods arrived is one I won't forget.

The Red Dot Award was the confirmation of what we had invested in the brand from the very beginning: consistent design, clear positioning, no compromise on aesthetics. The award came because the brand work was right. The Münchner Merkur wrote about us. Retailers came knocking. What had been direct sales became a real brand business.

FLSK is still active today and remains one of the strongest brand examples from my founding years — one of the leading premium brands in the DACH market.

After FLSK it was clear: what I had learned about brand building, direct sales and performance marketing was worth more than any agency could have given me. So I built one myself.

FORMM was born from practice, not from a PowerPoint. We work with brands that genuinely want to grow. No bullshit marketing, no buzzword strategies. Only what can be measured.

Our clients include brands like Orient Watches, Belvedere Vodka, Continental and the German Federal Ministry for Digital Affairs. Winning the pitch for TenneT in 2024 was one of the biggest in the agency's history.

Alongside FORMM I built Lipofy, another consumer brand project in the health space. The supplement market is loud, cluttered and full of generic products. The bet with Lipofy was that differentiation through brand and positioning is possible even in a mass market.

Lipofy taught me how to stay visible in a highly competitive environment and how critical trust is in the purchase decision — especially for products you can't touch before buying.

Breathe Organics was a bet on the zeitgeist. Sustainability, organic living, conscious consumption. We built a brand that doesn't just sell a product — it sells a stance.

Everything learned from Vitastik and FLSK fed directly into this: storytelling-first, clear positioning, building community before scaling. Parts of the company have since been handed over. What remains is the insight that brands with genuine purpose scale more reliably than those without.

Velvetier was the most compact project so far, from idea to exit. We built a premium accessories brand for dogs and their owners. Leads, collars, accessories. Clear style, tight focus, consistent premium pricing.

What occupied me most at Velvetier: how to build a brand that works without its founder and is attractive to a buyer. That's craftsmanship. And the most important lesson from this exit is that you have to build from day one as if you might want to sell it someday.

The company was successfully sold.

After six companies, three exits and over a decade of hands-on experience, the question becomes: what's next? For me the answer is clear: I pass on what I've learned to entrepreneurs who are standing exactly where I once stood.

Not as a consultant who creates slide decks. But as someone who knows what an empty warehouse feels like, what it's like when the first container arrives, and what it takes to turn a product into a brand.

My clients are entrepreneurs who want to grow but feel that marketing and strategy don't add up. Everyone is supposed to do marketing, so you do something, burn what feels like too much money and don't get the results you hoped for. That's exactly where I come in.